About Jerry Baird

After a long career creating and leading businesses, I now have the opportunity to walk alongside others doing the same things and provide the resources I know make a difference.

Business Experience

  • Senior executive roles in IT, Operations and Marketing at Mrs. Baird’s Bakeries where I was a 4th generation family-member.

  • Co-founder MultiTracks.com, a successful music technology and licensing company

  • CIO of IBM Consumer Products Division

  • Chairman & CEO of Prosoft, a NASDAQ technology education & certification company

  • Franchisee of Whataburger and General Partner of LP created to open Birmingham/Tuscaloosa market.

Education & Certifications

  • MBA Harvard University

  • BS Washington & Lee University

  • Certified Coach Rice University

  • Certified in EQ-i Emotional Intelligence Assessment Instruments

Personal

I live in Dallas with my wife, Darla, who runs an international group travel business which specializes in trips to Israel and Jordan. I also love to travel and am prone to do things that stretch my comfort zone, like jumping out of a perfectly good ship into the Arctic Ocean. The smile you see in the picture disappeared moments after it was taken — but I’m glad I took the plunge!

Coaching and Assessment Certifications